Though I’m not usually a big fan of national brand name products, Coca-Cola has always been an exception. I enjoy the lengths the Coca-Cola people go to in marketing their product. Icoke.ca is an exceptionally good Canadian rewards website. I’ve earned movie passes, a Vancouver Olympic Sweater, Pizza Pizza gift cards and a ton of other stuff over the last couple years by taking advantage of their program. Though the good prizes aren’t always available, they do add more on a fairly regular basis, so it’s important to check back often. The latest offer they’ve been promoting is a free song on Itunes with the purchase of a specially marked 591mL Coke product. With the songs on Itunes being approximately the same price as a Coke, it’s an awesome deal.
Not too long ago, Coke had teamed up with Rogers Wireless to offer 75 cents off your Rogers bill with every Coke pin texted in from a Rogers phone. I saved upwards of $80 during that promotional period, though many of the codes I used were ones I had purchased on eBay.
Coke has had an awesome marketing presence for a long time. When I was younger and Coke first began marketing Barqs Rootbeer, they had an instant win promotion with free drinks and prizes to be instantly won underneath the caps. I won a $50 prize pack with a t-shirt, frisbee, flashlight, and can cooler. It was one of the only good prizes I have ever won from such promotions and being a kid, I was obviously thrilled.
When I was younger still, Coke had the only can tab promotion I can remember. The can tabs were specially made with a letter underneath. Spelling out “Coca-Cola” earned you some kind of ridiculous prize. I’m not usually a fan of collect-to-win promotions. Even with McNopoly, the McDonalds Monopoly promotion that they hold every year in October or so, I usually on bother with the instant win prizes, though I try to avoid McDonalds where possible for health reasons. But the Coke can tab collect-to-win was innovative and memorable.
I have a lot of respect for imagination. The Coke marketing people have a lot of it.
It saddens me that Cherry Coke and Vanilla Coke are not available north of the American border. On my visits to United States, I frequently bring back a few cases of each. They don't last long in my house.
Being an avid fan of Coca-Cola products, I was intrigued by an article I read in the Winnipeg Free Press yesterday about Passover Coke. You can read the article here.
More thoughts on Passover Coke will follow, when I have an opportunity to try some. (You can read the follow up post here.)
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